When we were just consumers of candles, we never thought twice about candle weight; we just purchased what smelled terrific, had a great hot and cold throw, and what we thought at the time was a clean-burning candle.
Since we started Kookaburra Living and taught ourselves how to make the highest quality candles we can, we noticed a trend with other businesses that make and sell candles, and that's putting the gross weight of the candle on the label.
So what's the difference between Gross Weight and Net Weight when it comes to candles?
Well, Gross Weight refers to the entire candle weight. Wax, wick, jar etc. and Net Weight refers to only the wax weight of the candle.
We didn't notice this until after hundreds of tests to perfect our candles, and we're preparing to launch and wanted to ensure that our pricing was competitive for the quality we produce and sell.
We noticed that many candle makers were at the same price or slightly less than Kookaburra Living candles, but the burn times didn't match up with the candle weights that were advertised, sometimes by half.
After reading more into it, they're advertising their candles and labelling them with their Gross weight, so the glass candle jar is included in that measurement.
At Kookaburra Living, we believe that it is more honest to put the Net weight (wax only) on our labels and advertise the Net weight only.
Our candles are 420g Net (wax weight). If we followed some other candle sellers and went with our Gross weight, our labels and advertising would say 1.2kg as that's how much our finished candles weigh.
Now, that's a massive difference in weight, and we believe that if we advertised our Gross weight on our candles, our customers would feel like they mislead as that's a huge difference.
Before purchasing a candle, always check whether the candle weight is the Gross or Net weight, so you know what size candle you're buying.
Knowing if the candles are Gross or Net in weight will also allow you to compare Apples with Apples as it may look like two candles are the same, but one is significantly cheaper, but that might be because they're using the Gross weight over the Net weight.